Top destination in Europe, France has all the potential to create the most deluxe incentive travel you’ve ever planned.
12.8 million tourists visited Paris and its region from the beginning of June to the end of August, according to figures published by the Paris-Ile-de-France Regional Tourism Committee (CRT).
Tourism in the French capital is approaching its pre-pandemic level. French and foreign visitors are heading back to the City of Light and its region for their summer stays.
Tourists have returned to Paris this summer. 12.8 million tourists visited the capital and its region from the beginning of June to the end of August 2022. Tourism activity has picked up again in the capital, after three years of slowing down due to the health crisis.
Nearly 18.2 million tourists visited Paris and the Paris Region between January and June 2022. That’s 10.8 million French tourists and 7.4 million international tourists. This represents 12.5 million more people than in 2021 (+218%), 5.4 million less than in the same period in 2019 (-23%). Tourism generated revenues of 7 billion euros during the first half of 2022, a level nevertheless down 30% compared to 2019.
The summer of 2022 was a great one for tourists. From June to August, 9.9 million visitors walked the streets of the capital according to the Paris Tourism Barometer. July was particularly good, with a hotel occupancy rate that reached 79.5% in Paris intra-muros, 0.5 points higher than in 2019.
2024 – The Olympic Games
Over 11 million visitors are expected to arrive in the French capital during the Olympics. Of these visitors, 3.3 million will travel from outside the Paris metropolitan area or from other countries and will require a place to stay. The Paris tourist office spokeswoman confirmed that there are approximately 280,000 rooms available per day throughout the Paris metropolitan area to accommodate these visitors.
Luxury consumers attending the games will experience less severe inflation rates. Five-star establishments are experiencing relatively lower hotel price increases, with rates of US$1,607 per night, compared to US$625 for a typical stay in July, which is a 157% rise.
According to a spokesperson for the Expedia Group, some accommodation options that would normally be affordable are charging luxury hotel prices, which can range between $500 and $600 during the Olympics. Despite the high prices, the available options sell out quickly. In fact, tourism research company MKG reports that 45% of rooms in Paris have already been reserved for the duration of the games. This is unusual as only 3% of rooms are typically booked a year in advance.
In anticipation of the Olympics, some hotels choose not to list all available rooms in the hopes of receiving a higher price. This is especially true if they feel that the rates agreed upon with the Olympic authorities, negotiated years ago and without factoring in current inflation, put them at a disadvantage. As a result, hotels are in a difficult position, which may lead them to increase prices later for the general public.
During the Olympics, accommodation demand increased significantly. As a result, prices on vacation rental platforms such as Airbnb and Co. have also increased. According to short-term rental data provider AirDNA, the average daily rate in Paris during the Olympics is $536 (excluding the cleaning fee), almost three times the $195 rate for the same period this summer.
Source – full text : https://www.tourism-review.com
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